Trade Show TalesBlog

Reconfigurable Custom Inline Exhibit

April 21st, 2014 Mel 1 COMMENT

All Custom. More Than Modular.

One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.”

However, when done well, it truly means “custom” and “modular.” Here’s an excellent example of a custom modular exhibit, narrated by Charlie Shivel, a project manager at Classic Exhibits.

http://www.youtube.com/watch?v=xRuKvfSS_lQ

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

 

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Why the Big Picture MATTERS in Graphic Design

April 17th, 2014 Glenna Martin 5 COMMENTS

Glenna Martin, Graphic Design Manager

Graphic Inspiration Galleries

Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics. Each image has notes about why the graphics are successful (in our humble opinion). Our hope is that these notes will help you start an informed conversation with your client about their next project.

We love using P5D as inspiration space when designing graphics — there is tons of great stuff in there. Keep checking back as we add more images and create new categories.

In addition to the Inspiration Galleries, we’ll post a few of our favorites in the blog each month. Here are a few favorites from March:

Otterbox:
Wonderful combination of lifestyle photos in these graphics and bright yellow band as the focal point for copy. This display also has a unique header shape that mimics of the logo shape.
Busch:
It’s very unique how the images flow down the left side of this table top and land flat on the visual plane in the graphic. This does a great job of guiding your eye to their logo and copy points.
PayTech:
Excellent use of contrast between header and backwall graphic. The curves compliment the contrast and the ribbon’s “z” shape emphasizes their URL and copy points.
BillPro
Very vibrant shade of blue in these graphics. The backlighting makes all of the colors pop and look amazing. The angles in the graphics stretching around the corner creates a nice flow in a small space. This is a great example of what SuperNova lights can do for artwork.
Federated Sample:
This counter is a spectacular example of a customized counter. The 3D graphic elements and contrasting colors are streamlined, but amazing.
Pacifica:
These graphics are so simple and elegant, yet they work fantastically. The illustrated pattern and logo placement in combination with the lifestyle photos are perfect. Nice how the front curved piece extends into the space making the merchandise part of the display.

Stay tuned for next month when we highlight examples from April.

Glenna Martin
Graphic Design Manager

http://www.linkedin.com/in/glennamartin
glenna@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

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Invite Your Clients and Prospects to Free Training

April 15th, 2014 Mel COMMENTS

On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic.

During the webinar, Marlys will feature Classic Exhibits designs and encourage those attending to contact their exhibit house for more design ideas. Here is some suggested promotional wording, along with a link to the webinar registration page:

Countdown to Trade Show Success

Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

  • Create a buzz prior to the show
  • Design an exhibit that attracts attendees
  • Educate staff on techniques to gather the most qualified leads
  • Avoid the most common booth behavior mistakes

The Exhibit Marketers Café presents “Countdown to Trade Show Success,” a free webinar for exhibitors on April 29. Trade show marketing expert and author, Marlys Arnold, will be sharing simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

To reserve your FREE SEAT at the webinar, go to:

http://bit.ly/Classicwebinar

Register now so you don’t miss the chance to learn practical and useful tips from exhibit marketing expert and author Marlys Arnold.

Should you have any questions, contact marnold@imagespecialist.com or mel@classicexhibits.com.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

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RFP Certification Program: Word on the Street — April 7th thru April 11th

April 11th, 2014 Kevin 2 COMMENTS

Kevin Carty, VP Classic Exhibits

Happy Spring! Hope your first full week of April was a good one. We are as busy as ever at Classic and continue to be very thankful for all the new opportunities.

I wanted to take this week’s blog post to share what I think is one of the BEST PROGRAMS ever developed for the exhibit industry — RFP Certification. It’s proudly brought to you from the Exhibit Designers and Producer Association, an association that Classic Exhibits Inc. is a member and an association that I serve as a Board member.

EDPA RFP Certification Program

Gwen Hill from ExhibitForce and her team of dedicated committee members spent countless hours, days, and months developing a program to answer a “call to action” from the Corporate Exhibitor Community.

The EDPA RFP Certification program seeks to verify that certain items are in existence and that industry standards and best practices are met and adhered to, based on various benchmarks. Research conducted in 2012 with the assistance of Exhibit Surveys to Corporate Exhibitors proved there “was unanimous enthusiasm for the concept of an EDPA ‘Good Housekeeping Seal’ that would prescreen exhibit house vendors on the basis of business integrity and operational practices and capabilities. Such a certification would even be a consideration in RFP and RFQ processes.” In response, the EDPA RFP Certification Program has been developed!

EDPA members in good standing are eligible to apply for certification. If the criteria are satisfied, member companies are certified by IComply, a division of BPA Worldwide (all data submitted is kept CONFIDENTIAL). The certification provides written assurance that the company meets the standards and practices approved by the EDPA. To achieve certification, the member company submits formal documentation along with the application. Once a member receives the EDPA RFP Certification, renewal will be required annually to maintain their status in the EDPA RFP Certification Directory.

The EDPA RFP Certification assures others that the member company adheres to industry standards and best practices. If desired, prior to sending a RFP, corporations can access certified members through the EDPA RFP Certification Directory.

Benefits

So, what does this mean for you as Classic Distributor? As a manufacturer that DOES NOT sell direct to the Corporate Exhibitor (end users), Classic Exhibits would not qualify to be certified. But, Classic Exhibits Distributors do qualify as the direct sales entity serving the Corporate Exhibitor community. And here are some stats we’ve learned from the EDPA ACCESS meeting in December 2013 and the most recent EXHIBITOR 2014 meeting

  • Average cost for RFP response is $6,300
  • Average RFPs cost is $252,700
  • Wasted average is $42,962
  • Even RFIs cost $3,343
  • 29% of Fortune 500 clients require RFPs, and
  • 52% of procurement for Fortune 500 are part of selection process

Now, we have all been a part of the RFP process. We know that even the “least involved/complex” RFP processes still can involve providing the same information over and over throughout the year to many opportunities you are asked to bid on. The Certification Program solves that problem in large part. For members that qualify and achieve certification, that data about your company that the Corporate Exhibitor client is looking for is captured, culled, and vetted. Meaning that your Certification is your “Good Housekeeping Stamp of Approval” at the beginning of the process. Saving time for the Corporate Exhibitor as well. Providing them with the ability to KNOW that the clients bidding on their project/program already meet the core qualifications they are seeking. Therefore allowing everyone involved to fast-track the process essentially and get to the meaty stuff! Designing and bidding on the client’s desired project/program.

Another way to view this is to think about when, as a business manager or owner, you are asked by a client for terms within the accounting process. As a responsible business manager/owner, you would likely do the necessary credit check on the client’s business. And if that comes back good, then you grant them terms moving forward.

This is not too different from that. The EDPA RFP Certification assures the Corporate Exhibitor Client that a Distributor or Exhibit House is who they present themselves as, that they do in fact provide all the services they say do, and that they do in fact have locations at all the places they list on their website.

For many of you, I can imagine how powerful this could be for you and your business when going into a competitive bid situation, especially if you are coming to the table with your certification in hand when others may not have that level of pre-qualification. You would likely jump to the top of the list in the eyes of the potential client.

Having watched the program develop and seeing firsthand the level of detail, thought, and work put towards making this program what it is, I would strongly suggest that those distributors who frequently complete RFPs at least see if you qualify.

It will prove to be a significant leg up for you and your organization when being considered for new projects/programs in the future

Kudos again to Gwen Hill and her team putting this program together, one that I believe is a benefit to all of us in the Industry and certainly the clients we all proudly serve daily.

For more information, please contact Gwen Hill, EDPA VP of Education, by email at gwen.hill@exhibitforce.com or by phone at (713) 331-3325.

And…if you are not already an EDPA member, but are interested in learning more about EDPA. Call me anytime. I am happy to share with you why I think we need MORE distributors in the ranks of EDPA membership, and why I value Classic’s membership in EDPA so much.

Hope you all have a wonderful weekend with your families.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

 

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The Experts at the Table: Word on the Street — March 31st thru April 4th

April 5th, 2014 Kevin 1 COMMENT
Experts at the Table

Kevin Carty, VP Classic Exhibits

So, forgive me if you’ve seen this video after Seth Godin posted it. It quickly went viral. But, it’s just too good not to share in my weekly WOTS.

Have you ever been in this meeting before? And if you have, should I ask, “Have you ever been any of the ‘non-engineers’ depicted in this video?”

I HAVE! More than I like to admit. Our Designers, Project Managers, and Production Manager all are nodding their heads right now and yelling, “Yes He Has!”

Anyway, it’s a bit long. But it’s hilarious. And it points out the need to sometimes take a step back from those brilliant 2 am, sleep-deprived epiphanies and join the real world. :)

Hope you enjoy.

FYI — I have dreams that one day a red line can be drawn with a blue pen. Is that so wrong?

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

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