Trade Show TalesBlog

Mi Design NOT Su Design: Word on the Street — June 22nd-June 26th

June 26th, 2015 2 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

Intellectual Property

Protecting your Intellectual Property is nothing new (IP). Companies of all sizes are faced with companies (and governments) stealing their designs and ideas. Some folks view it as a way of doing business — leveraging the work of others for their own professional gain or sales. I once attended a business symposium, and the featured speaker of a Fortune 1000 company blatantly said his company doesn’t invest in R&D. They borrow the work of others. It was shocking to hear.

While some of our biggest challenges come from offshore companies trolling our corporate websites and blog posts to steal our images and ideas, it stings the most when it happens stateside.

Sadly, our industry is not shielded from these unethical practices within our own ranks. As a proud member of the EDPA Board of Directors, I can attest that protecting design IP has been a hot topic for many years. As a group, the EDPA-member companies do a good job for the most part honoring that unwritten rule.

Recently, a Classic distributor was presented with a competitor’s rendering by an end-user and asked to quote the design. The Classic Distributor explained to the end-user that they, along with their manufacturer (Classic in the case), do not partake in the practice of leveraging someone else’s hard work in design. Rather, they would sit down with them, determine their tradeshow marketing needs, and design a version that would meet their needs perfectly.

The client was delighted that the distributor and the manufacturer held that philosophy. Something the end-user was not used to seeing in their own industry.

Closer to Home

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Having said that, we all fight these battles each and every day. Domestically and abroad. But it’s the ones closest to home that ave the most sting. An unfortunate example of that happened just this week for us. One of our talented designers put a great deal of work into designing a beautiful linear exhibit for a distributor and their potential customer several months ago. Fast forward to this week, when we saw a LinkedIn update highlighting a beautiful new build. Sadly, it was the very same design but built by some company other than Classic. We don’t know who built it, but we know who sold it, which makes it even more painful since we’ve known them for some time.

Don’t get me wrong. I know there are a lot of “kits” that can look similar from manufacturer to manufacturer. I totally get that. But when it comes to a “ground-up design,” you would hope, as we do, that some integrity would be left in the process.

Even in a stronger economy, when the fruits are fresher than they have been in sometime, there are still those companies more than willing to eat from other people’s plates.

Can anything be done about this on a large scale? Probably not. But I go back to the first example, the one where the Distributor explained to the end-user their ethical stance on the matters of protecting others IP… and still won the business.

How do you protect your designs beyond branding them with your company logos etc.?

It’s an age old question I suppose. But would appreciate your comments and feedback

On a lighter note, this June has been a HOT one! For sales and for weather. We greatly appreciate all the orders, large and small, and the opportunities sent our way. Just a reminder about our Gimme a GiftCard promotion on all inlines. Plus, as I’m sure you saw, we just launched a 100-Day Guarantee on the Sacagawea Hybrid System — An Industry FIRST.

Have a great weekend with your families and a strong work week ahead. July 4th is on the horizon.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

Alaskan Cruise Photos

June 24th, 2015 COMMENTS

Alaska

Some Freaky Big Crabs

Several weeks ago, Cynthia Geddis, a Project Manager in our Customer Service Department, took a seven-day Alaskan cruise from Seattle on the Princess Line with her husband. For those who have never been on an Alaskan cruise, we thought you might enjoy seeing photos.

Yes, it’s a bit like you would would expect — eagles, glaciers, fiords, icebergs, totem poles, etc — but her photos take the expected and make them unexpected. Excellent shots of Mendenhall Glacier, Ketchikan, Skagway, shy whales, and some freaky big crabs. Our thanks to Cynthia for sharing these with us.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

A BRILLIANT Video about the Trade Show Service Desk. Very Funny!

June 19th, 2015 COMMENTS

They Did It Again!

Service Desk

Another spectacular video from the folks at TS Crew. Pass it along. It should seriously go viral. That’s how good it is. Well done guys and gals. I’m already sharpening my pencil for you to win an Eddie Award for outstanding marketing at EDPA in November. “Costman” — What a hoot!!!!

I hear there’s a Pt. 2. Stay tuned.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Sacagawea 100-Day Guarantee (Seriously!)

June 16th, 2015 COMMENTS

Love It or We’ll Take It Back!

CaptureEffective immediately, Sacagawea, our most popular portable hybrid display, comes with a 100-Day Guarantee. Yes, that’s our promise:  “You’ll Love It — Or We’ll Take It Back.”  Fill it with gas, rev the engine, and drive it around the block a couple of times at your next trade show. There’s never been a “Love It” return policy for a tradeshow display… until now.

Thousands of happy exhibitors have bought the Sacagawea — The World’s Best Hybrid. Every Sacagawea comes with die-cut reusable packaging, numbered components, custom instructions, easy knob-assisted assembly, and amazing HD fabric graphics. Then there are the accessories:  monitor mounts, counters, standoff graphics, canopies, hostess shelves, literature holders, and tablet enclosures. See below for details.

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Introducing the NEW Unbranded Exhibit Design Search

June 13th, 2015 COMMENTS

EDS

Most Classic Exhibits distributors have the branded version of Exhibit Design Search (EDS), but some tap into our unbranded EDS websites. Many of you may be unfamiliar with the unbranded versions. These sites have the same features as your branded EDS site except the communication tools — Contact Us, Share, and Request a Design — point to Classic Exhibits. Why? Because they have to point somewhere.

Last week, the Unbranded Versions were updated with larger images, a revised menu, and some interesting animations. To see the two versions — one with and one without prices — click on the links below.

With Prices (green theme):  www.exhibit-design-search.com

Without Prices (red theme):  www.exhibitdesignsearch.com

EDS_2

I’ll spare you my hyper-intense “Glengarry Glen Ross” pitch on why every Classic Exhibits Distributor should have a branded EDS on their website. You just should. It will make your life (much, much) easier selling and renting portable, modular, and custom-hybrid displays, and it requires no maintenance. We do it all… for a one-time fee of $300. That’s the bargain of all bargains.

Got questions? Give Reid, Jen, or me a call. Or if you hate phones, send us an email or text. We’re communication agnostic.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.