Trade Show TalesBlog

Summer Business

There is a heat wave in the Pacific NW. I mean HOT . . . at least for us. Mid-80’s to mid-90’s kinda HOT. Which if you have ever lived or visited here, you know we don’t get that very often.

Now for the cheesy segue. All this HOT weather has me thinking we are living in the Islands, and wouldn’t you know it, we are building and quoting A LOT of islands right now.

We usually have a nice mix of inline vs island orders, but the increase in island builds and quotes this summer has been noticeable. Exhibitors, namely your clients, are stepping back into island footprints after some trepidation during the recession. With the advent of more islands, there comes a clear sense that tradeshow programs have taken a step forward in many marketing plans.

I mention programs because with all the island work and quoting, it’s not like 10 x 10, 10 x 20, and 10 x 30 displays have slipped. Quite the opposite actually. They too are on the increase this summer. So it appears that clients, while still a little cautious, are planning more program additions to their tradeshow marketing this fall. A great sign!

One clear indication is the workload. This is the first summer in 6-7 years that our entire shop crew worked full-time in June and July. And that really says something, considering we have two shifts. It’s a great feeling and nice indicator of where we are headed as an industry.

In past years, I have written in early August blogs about how it’s hard to get back into the full swing after the slow summer months. This year, there are no cobwebs, since we haven’t had the traditional summer lull. As a matter of fact, July was our second largest booked sales month this year. That is a sentence I NEVER EVER expected to write.

How has the summer been for you? I can predict many of the answers based on our conversations, but I am curious nonetheless. PLEASE SHARE what your summer business has been like and your outlook on business this fall.

Hope you had a great summer weekend with your family.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Tags: Classic Exhibit, Exhibit Marketing, island exhibits, summer trends

This entry was posted on Saturday, August 9th, 2014 at 2:54 pm and is filed under Kevin Carty, Word on the Street. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.