Trade Show TalesBlog

Posts Tagged ‘Marlys Arnold’

Promote Your Business — “Countdown to Trade Show Success” Webinar

October 18th, 2014 COMMENTS
Marlys_sm

Marlys Arnold, Image Specialist

Free Exhibitor Webinar on Nov. 6

I’ve heard you say many times, “Is there a trade show webinar available to my customers that is Professional, Brandable, and Free?” Why yes my dimple-faced sweet dumpling, there is. Marlys Arnold, the Trade Show Image Specialist, will be offering her “Countdown to Tradeshow Success” webinar on Nov. 6.

BONUS:  Marlys will create a branded registration webpage for you to promote the webinar to your clients. Just contact her at marnold@imagespecialist.com. 

Your customers will discover simple steps to significantly increase the return on their exhibiting investment and help guarantee success.

  • Create a buzz prior to the show
  • Design an exhibit that attracts attendees
  • Educate staff on techniques to gather the most qualified leads
  • Avoid the most common booth behavior mistakes

CaptureRegister your customers now or ask Marlys to create a custom webpage that you can send to your customers to register. Don’t miss the chance to promote your business and learn practical and useful tips from exhibit marketing expert and author Marlys Arnold. As 2014 comes to a close and we rocket into 2015, use this opportunity to spark new exhibit sales.

P.S. — Did I happen to mention that it’s FREE? Register NOW for this November 6 webinar and make your friends, family, and pets proud.

 

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Another Great SKU Class : Word on the Street — September 22nd thru September 26th

September 27th, 2014 1 COMMENT
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

Shared Knowledge University Graduation

Last week, thirty trade show professionals descended on Portland, Oregon for Shared Knowledge University. The group was diverse, both in background and geography.

We are proud of every SKU graduating class, but this class was truly exceptional in my opinion. To a person, each and every student came to learn, listen, and participate in the class sessions and hands-on product training. For that, I thank you all. Your engagement across both days was truly over the top.

Anyone who has ever held a business training seminar recently knows it’s challenging to keep everyone engage. Emails are constant and responsibilities don’t suddenly disappear just because you are 2000 miles from the office.  This group, however, was involved every step of the way.

This session was a little different. We invited an outside presenter on Day 2, Pinky Gonzales from Sightworks. Pinky is an expert on all things LinkedIn. His two-hour session focused on creating compelling profiles and using LinkedIn as a sales prospecting tool. Based on SKU attendee comments, this session shook up everyone’s understanding of LinkedIn. To a person, they now recognize the true power of using LinkedIn as an active sales tool.

IMG_9189One big takeaway for both Mel and me was that we will continue to include someone like Pinky, and maybe Pinky himself, in future SKU sessions.

To the SKU Graduates, thank you for taking time out of your busy schedules to learn more about the business and the people at Classic Exhibits. You were all amazing. The time we spent each evening at the Kennedy School and Bridgeport Brewery was so much fun. I hope you got a little sense for what we love so much about our city. But whatever you do . . . remember THE PLEDGE!

To our industry partners who presented, Eric from Eco-Systems, Dave Brown, Robin Talbott, and Brianna Ziomek from Optima, and Marlys Arnold from the Exhibit Marketers Cafe, thank you for sharing SKU with us. Your content was “King” as they say. And we appreciate your help as always. The impact of your sessions was felt by the entire class as well as the Classic Team.

Lastly, to our Classic Family — What else can be said but thanks for all your hard work. You continue to make us all shine. We are proud of you and the work you do. The attendees’ feedback was more about YOU as group than anything else. Thanks as always!

See the Tuesday afternoon reception:

sku-enw-reception-timelapse

You know . . . after seven or eight of these events, you would think that I, as one of the organizers, would not really have much more to learn. Not true! I learned valuable tips regarding business as well as life. And even some odd tips that are not even business related. For example, did you know that the History Channel is an aphrodisiac? In particular, Modern Marvels. It’s true! One attendee has a two-year old to prove it. :)

Have a great weekend! Watch for the next SKU announcement, tentatively scheduled for May 2015. We hope to see you there.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Trade Show Marketing Success Video (Very Practical Advice!)

April 30th, 2014 COMMENTS

NOT The Real Housewives of Atlanta

Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.

Take my advice (please!):  Bookmark this video and send it to anyone new to trade shows and exhibit marketing.

In the time it takes to watch an episode of The Real Housewives of Atlanta, an exhibitor could save thousands of dollars in future trade show expenses and increase their show leads and sales (and isn’t that what it’s all about?).

Should you have any questions, contact marnold@imagespecialist.com.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

 

Invite Your Clients and Prospects to Free Training

April 15th, 2014 COMMENTS

On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic.

During the webinar, Marlys will feature Classic Exhibits designs and encourage those attending to contact their exhibit house for more design ideas. Here is some suggested promotional wording, along with a link to the webinar registration page:

Countdown to Trade Show Success

Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

  • Create a buzz prior to the show
  • Design an exhibit that attracts attendees
  • Educate staff on techniques to gather the most qualified leads
  • Avoid the most common booth behavior mistakes

The Exhibit Marketers Café presents “Countdown to Trade Show Success,” a free webinar for exhibitors on April 29. Trade show marketing expert and author, Marlys Arnold, will be sharing simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

To reserve your FREE SEAT at the webinar, go to:

http://bit.ly/Classicwebinar

Register now so you don’t miss the chance to learn practical and useful tips from exhibit marketing expert and author Marlys Arnold.

Should you have any questions, contact marnold@imagespecialist.com or mel@classicexhibits.com.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Your Exhibit Success Challenge Series

August 5th, 2013 COMMENTS

Let the Challenge Begin!

Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond.

Agenda
8/6    Katina Rigall from Classic Exhibits Inc.:  “Design Trends for Memorable Exhibits”
8/8    Simon Harrop from BRAND Sense:  “Incorporating Multisensory Marketing”
8/13  Heidi Thorne from PromowithPurposeToday.com:  “Creative Ideas for Promotions”
8/15  Steve Lager from AudioVision Productions:  “How to Use Video to Promote & Engage”
8/20  Marlys Arnold from Exhibit Marketers Café:  “Who’s the Face of Your Exhibit?”
8/22  Siobhan Connellan from Experient:  “Lead Management Secrets”

How to Participate

Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays). You’ll have until Sunday night that week to listen before the replays go away.

Also each week, we’ll be issuing a Challenge related to that week’s topic. While it will require some thoughtful consideration, it won’t take a ton of time for you to complete. And keep in mind that these Challenges are ultimately designed to move you forward in your exhibit marketing strategies!

Your Reward

Complete all three weekly Challenges and you’ll have the opportunity to pick my brain … for free! Simply submit a short form each week to share your ah-ha’s from each speaker and respond to the Challenge. I’ll send you an invitation to a VIP call in September where you can ask me anything. (And yes, that will be recorded as well.)

Bonus Goodies

Just because this is a virtual event doesn’t mean you can’t have some goodies for your tote bag! So here’s my first bonus gift for you: An excerpt from Build a Better Trade Show Image on setting goals (PDF)

For more great exhibiting strategies, join us in the Exhibit Marketers Café — It’s the place to get what you need to nourish and refresh your exhibit marketing program.

See you in the Challenge!
Marlys Arnold

P.S. Want to recommend the YES Challenge to someone? Please don’t forward this e-mail, but instead send them to www.exhibitmarketerscafe.com/yeschallenge. (And of course sharing that link on Twitter, Facebook or LinkedIn is also appreciated – Thanks!)