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Recent Changes to EDS — Caterpillar to Butterfly

Wednesday, March 3rd, 2010
EDS Detail Page with Tab Menu

EDS Detail Page with Tab Menu

If you spend anytime at all in Exhibit Design Search, whether on Classic’s site or on your own version of EDS, you’ve watched it change from a caterpillar to a butterfly over the past 30 days. Nearly every day, there have been small but important changes either to the functionality or to the User Interface.

Print Button:

We added a print button to the Design Detail page (upper right-corner). If you use this button, rather than the IE, Firefox, or Safari print command, you’ll get an organized page showing both the design and details.

User Interface (UI):

Lots and lots of changes . . .

  • New Design Detail Page with Organized Tabs
  • New Accordion-fold Commands for Filter & Sort and Product Galleries
  • Streamline Gallery Buttons on the Exhibit Design Search Home Page
  • Top 12, Photo, Quick Ship, Exhibit Specials, and Trade Show Tips buttons have a new look and are organized into a convenient bar at the top of the page
  • Streamline “Enlarge” Feature for viewing the main product rendering
  • Embedded Product Videos (where available)
  • “See Photos” link to the corresponding design photos in Past Five Days
  • Accessories and Options Links (we’re still working to add these)
  • Clearer terminology in the menu commands such as “Back to Product Gallery”
  • Cleaner UI for the My Gallery pages

Code:

I’m not going to pretend to describe this in any detail except to say that the underlying code has been re-written and streamlined. This means the pages load faster and future site changes will be much easier. I’ve also seen, although I can’t claim this is happening to your site, that the search engines are having an easier time indexing it.

As always, we welcome your suggestions on how we can improve EDS. We view it as an ongoing work in progress, which means we are always receptive to change. Let me know if you would like to “test drive EDS” at EXHIBITOR. Kevin, Reid, or I would be happy to give you the 0- to-60 “Hold on to Your Dentures Grandma” version. Or, just give me a call. I’m always happy to take EDS out for a spin.

Thanks.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: Classic Exhibits, Exhibit Design Search, User Interface
Posted in Design Search, Mel | No Comments »

That Annoying Plastic Screw is Gone

Tuesday, February 23rd, 2010
A10 Knob for Sacagawea, Magellan, P10, and Visionary Designs

A10 Knob for Sacagawea, Magellan, P10, and Visionary Designs

Let’s take a quick and entertaining quiz:

Question:  What’s the name of the part that holds the plex wings on Visionary Designs, Sacagawea, Magellan, and Perfect 10 displays?
Answer:  A10.

Question: What do you dislike most about the A10?
Answer:  The annoying plastic tension screw that requires a flathead screwdriver (or dime) to tighten.

Final Question:  How much would you love us if we eliminated that annoying tension screw?
Final Answer:  I WOULD LOVE CLASSIC A LOT, A LOT, A LOT!!

Effective immediately, the annoying plastic screw is gone . . . unless you want it for an island display. We have replaced it with a clear plastic knob that requires neither tools nor spare change. We have black version as well, but if you want the black knob you’ll have to request it. Our default choice will be the clear one unless you tell us otherwise. Should you want to order replacement knobs for your current A10’s, they are available at $2 retail per knob. Contact Customer Service for details.

Why did it take us so long? Fair question. It was not for a lack of trying. On and off for nearly three years, we searched North America and Europe for an off-the-shelf knob with the correct thread and knob head. About six months ago, we finally found one in the Netherlands but at a price, even buying in bulk, that would have made gold a better investment. So, we did the honorable thing. We bit the plastic bullet, designed a custom knob, and paid for a mold.

classic_knob1

Yes, it’s a small change but an important one. One more incremental improvement at Classic made with you and your customers in mind. Now you no longer have to borrow a dime on the trade show floor or request a screw driver from the labor pool (and get hit with a four hour minimum).

Now, say it with me, “I Love the knob. I Love Classic.” Thanks. That’s very sweet.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: a10, knob, Magellan, Perfect 10, Sacagawea, Visionary Designs
Posted in Exhibit Systems, Mel | No Comments »

What’s the Difference between a Shopping Mall and a Trade Show?

Wednesday, February 3rd, 2010
Shopping Mall vs. Trade Show

Shopping Malls vs. Trade Shows

The customer service is often better at the mall.

To be fair that’s not always true. But, what is true is that most retailers devote far more energy to training their employees in customer service and sales skills than most companies devote to training their employees on how to behave in their exhibit. We take for granted that everyone knows how to act like a professional at a trade show. We assume they possess polished sales skills. And, by and large, that “should” be true and here is why.

Recently, I was invited to conduct a “booth etiquette and sales training” seminar for a medical services company. I’ve written about this topic before, and it would have been easy to pull together a PowerPoint from those articles. Instead, I decided to look at the topic from a different angle, one where I suspected everyone had a shared background. At the seminar, I asked the attendees if they had ever worked in retail or in any job where they were expected to approach, assist, and advise someone in a purchase. Of the 52 attendees, all but four raised their hand. I then asked them to think back about the “rules” they learned in retail.

Here’s what they told me in no specific order. Chances are you’ll recognize most of them:

  1. Acknowledge every customer who enters your department, even if you are busy.
  2. Smile.
  3. Don’t bad-mouth your competition.
  4. If you have time to lean, you have time to clean.
  5. Arrive on time. Don’t leave early. Your customers expect the store to be open at the scheduled time and remain open until they have finished shopping.
  6. Listen. Follow the 80/20 rule of sales by listening at least 80 percent of the time.
  7. Ask open-ended questions.
  8. Say “Thank you,” “Please,” and “You’re Welcome.”
  9. Dress appropriately for the job, including basic hygiene. At a minimum, polish your shoes, use an iron, brush your teeth, and comb your hair.
  10. The “Hard Sell” rarely works. The “Consultative Approach” rarely fails.
  11. Don’t chew gum on the sales floor.
  12. Don’t eat on the sales floor.
  13. Don’t consume any beverages on the sales floor.
  14. Wear comfortable shoes.
  15. You can’t be an expert about everything. Be willing to turn a customer over to someone who knows more about a product or service.
  16. Don’t make assumptions based on a customer’s appearance.
  17. Start conversations . . .  not a sales pitch.
  18. The customer is always right (or mostly right).
  19. Things get messy, but they can’t stay that way for long.
  20. You’re not a carnival barker. You are a sales professional.
  21. If you make a commitment to find something, to add them to the mailing list, or to call them when an item goes on sale, honor that commitment.

If you’ve ever worked a trade show, these “rules” should seem very familiar. After all, working on the show floor is not all that different from working in a shoe store, electronics store, or a restaurant. You are there to assist customers. Sometimes your customers know exactly what they want. Other times, they expect you to guide them to most appropriate solution after determining their needs. Sometimes it’s slow. Other times it’s busy, but either way you are onstage and expected to perform flawlessly and to be a professional.

Trade Shows vs. Shopping Malls

Trade Shows vs. Shopping Malls

And yet, we often see behavior in a trade show booth that would be unacceptable in any retail situation:

  • Eating and drinking on the show floor
  • Drifting into the booth 45 minutes after the show starts after partying until 4 am and reeking of alcohol
  • Congregating in packs, ignoring customers, bad mouthing competitors, and acting like working the show floor is a punishment
  • Monopolizing conversations with customers, disregarding basic sales skills, and launching into a laundry list of features and benefits
  • Using literature and the lead retrieval machine as a substitute for asking open-ended questions
  • Failing to acknowledge customers with a smile or a “be there in a minute”
  • Pre-judging a customer based on appearance or after glancing at the color of their badge
  • Not following up on a lead or a promise to a potential customer

Nearly everyone knows how to be successful on the trade show floor. You learned the basics when you worked at Macy’s or LensCrafters or AutoZone or Olive Garden. At a minimum, you learned to be nice, to be polite, and to treat each customer with respect. At a maximum, you learned how to sell and the importance of customer service. The products and services you now represent may be more complicated and the selling price higher, but the skills are basically the same.

So next time you enter your booth, whether you have a table top at the local Chamber of Commerce show or a 30′ x 30′ custom  exhibit at your industry’s premier event, remember what you learned working nights and weekends at the mall. And don’t forget to shine your shoes and iron your shirt or blouse. Appearance counts!

What did you learn while working retail and how does it translate to trade shows? Please share your comments!

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Other Posts:

  • Why Retail Managers Should Get More Respect
  • Love on Aisle #600 — Trade Shows and Events
  • What Smells? The Top 10 Trade Show Odors
  • 15 Notable Exhibit Projects in 2009
  • 10 Notable Exhibit Rental Projects in 2009

Tags: Customer Service, retail skills, selling skills, shopping mall, Trade show
Posted in Mel, Trade Show Exhibit Tips | 3 Comments »

Trade Shows and Conventions by City — January thru June 2010

Tuesday, January 12th, 2010
Momentum Management

Momentum Management

Our thanks to the folks at Momentum Management, and in particular Glen Ruggiero, for the list of trade shows and conventions in 20 select American cities. Glen compiles and formats the list every six months and cheerfully passes it along so we can include it on our website. You can find the list on the Classic Exhibits website, on all Distributor versions of Exhibit Design Search, and on the website called All About Trade Show Exhibits (see below):

  1. Trade Show Articles and Tips: See article #2
  2. The Tips Button in Exhibit Design Search:  The Tips button is also on the Distributor Versions of Exhibit Design Search.
  3. http://www.all-about-trade-show-exhibits.com/ 

There are lots of trade show lists on the web, and we don’t claim that this list is comprenhensive. But it is convenient since every event links directly to the show’s website or the show organizer’s website. Take a look for yourself by clicking on any of the cities listed.

Anaheim | Atlanta | Baltimore | Boston | Chicago | Dallas | Houston | Las Vegas | Long Beach | Los Angeles | Nashville | New Orleans | New York | Orlando | San Antonio | San Diego | San Francisco | San Jose | Tampa | Washington DC

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)
 

Tags: All About Trade Show Exhibits, Classic Exhibits, Events, Exhibit Design Search, Momentum Management, Trade Shows
Posted in Mel, Trade Show Exhibit Tips | No Comments »

My Favorite Las Vegas Website — Cheapo Vegas!

Monday, January 4th, 2010
Casino Boy

Casino Boy

With EXHIBITOR2010 just around the corner, I thought I’d pass along my favorite Las Vegas website. Let me rephrase that . . . my favorite family-friendly Las Vegas website.

Be warned. It’s addictive. I strongly advise you not to start reading this site while you’re at work, unless you’re the boss. Before you know it, you will have missed lunch and it’s getting awfully close to dinner.

Very funny . . . always insightful!

http://www.cheapovegas.com/index.php

Just read what Casino Boy has to say:

Howdy, folks! Casino Boy here. I’ll be your guide through magical Las Vegas. Click the links below for more info on every hotel and casino! And it’s good info, not a bunch of fluff. If it stinks, I say so! In a hurry? Take a quick glance at all the hotels, or use my handy search tool.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: Casino Boy, Cheapo Vegas, Las Vegas
Posted in Mel | No Comments »

15 Notable Exhibit Projects in 2009

Monday, December 28th, 2009
2009 Notable Exhibit Projects

2009 Notable Exhibit Projects

We may be jumping the gun a bit, since it’s still early December, but we thought we’d review the Top 15 Notable Exhibit Projects in 2009. How do we define “notable?” To be honest, it’s a little arbitrary (actually it’s probably a lot arbitrary). After all, beauty is in the eye of the beholder. However, we relied on the following criteria to guide us as we made our selection:

  • Overall Creativity
  • Representative Design Trends
  • Graphic Treatment
  • Customization 

If you don’t see your notable project on the list, chances are it just missed the cut or it shipped from Classic without graphics. We decided to exclude counters and workstations from the list — not because there weren’t any creative designs but because there were so many. Nearly every day we shipped standard or customized counters, pedestals, and workstations.

The following, although listed numerically, are in no particular ranking. 

TOP 15 (drum roll please)

  1. Watchguard – (04/13 and 04/14):  Visionary Designs 10′ x 20′ with LED header lights and MOD-1219 Counter. Re-configures into a 20′ x 20′ Island.
  2. Odyssey – (08/26): This is actually a ClassicMODUL project (but let’s not quibble). Hybrid 20′ x 40′ island with showcases and multiple conference rooms.
  3. SpaBooker – (10/06): Custom Perfect 20 Portable Hybrid Display with 2-sided projector screen.
  4. Boston Scientific – (06/10):  Fun project. All wood custom exhibit with fully assembled counters. Eight lightboxes were mounted above the counters along the backwall.
  5. Cumberland – (11/13): Euro LT 10′ x 20′ Custom Modular Exhibit. There are photos showing it at our facility and at the show with graphics. Excellent example of a modular laminate display and custom LTK-1001 (modified) tapered counters.
  6. ESPN – (10/21): This may seem a little puzzling until you watch Monday Night Football. This is the powder- coated blue aluminum frame for the on-field desk. The custom house that ordered the frame completed the build.
  7. Arizona State – (05/21): We love a challenge. We built this using Aero Overhead aluminum tubing. Optima Graphics printed and fitted the graphics to the frame.
  8. Marine Stewardship — (02/26): Visionary Designs 10′ x 10′ Hybrid Exhibit. A Classic distributor sent us the design. We engineered and built it according to their specifications. There was even a complementary table top display.
  9. Verizon — (09/21): Visionary Designs Modified VK-2044 Hybrid Exhibit. There have been many VK-2044 (iPhone) designs built this year, and this is an excellent example of how this very popular design changes to accommodate any company’s marketing goals.  
  10. Viatech – (01/27): We liked this Perfect 20 Portable Hybrid Display so much that it became a kit. See VK-1803 for the kit version.
  11. Guidance Software – (02/03): Like the VK-2044, the Visionary Designs VK-1032 Hybrid Display has been a monster hit all year. It’s got it all — large monitor mount, counter, brochure holders, large tension fabric graphics, and sexy header.
  12. Geico – (07/27): New kits rarely remain constant for long. This is a customized Magellan Miracle VK-1063 with a practical modification of a Perfect 10 VK-1602 counter.
  13. Engility – (09/01): Without a doubt, the Perfect 10 VK-1501 Hybrid Display was a popular choice all year. We could have chosen several to represent this kit, but the graphics on this one made it our first choice.
  14. BriteCore – (09/08): Euro LT Custom Modular LTK-5207 Modified Exhibit. Very elegant 10′ x 20′ inline.
  15. ConnectiMED – (11/23): Magellan MOR VK-1077 Hybrid 10′ x 10′ with a modified MOD-1235 Workstation. Upscale and inexpensive.

Classic Exhibits Displays in 2009

We would enjoy hearing your comments on these projects. Are you seeing any design trends in your market for 2010? Please share.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: Classic Exhibits, Euro LT Custom Modular, Exhibit designs, Magellan, Perfect 10, Perfect 20, Visionary Designs
Posted in Exhibit Systems, Mel | No Comments »

Understanding Classic’s Manufacturing Process and Quality Standards

Friday, December 11th, 2009

classic-exhibits-manufacturingFrom time to time, we are asked about our manufacturing process and quality standards. In other words, how do we ensure consistency, quality, and efficiency in a manufacturing environment that has to be responsive, time sensitive, and adaptive in a job-shop environment? In short, we are a “Process-Driven” manufacturing environment.

Manufacturing Processes and Controls

Classic Exhibit’s production workflow is based on the lean manufacturing principles of process simplicity, cellular manufacturing, easily identifiable tripwires or control points, limited metrics, just-in-time material and process management, and ongoing team development. Defined individually, they form the basis of our collective process mindset to produce cost-effective products quickly while ensuring unsurpassed quality.

1. Process Simplicity
Manufacturing simplicity at Classic is a never-ending focus to eliminate all non-value added steps and procedures which improves throughput speed, improves quality and lowers costs. Based on just-in-time principles, it involves reducing in-process inventory lots, monitoring quality in-process rather than post-process, empowering line workers with key decision-making authority, perfecting repeatable tool setup and procedures, constantly scanning for tripwire points to identify and fix quality problems locally in the workcell, and incorporating team development into the daily workflow. This common sense approach is the responsibility of both Classic’s management and line workers, and they take unusual pride in contributing in the moment to its success.

2. Cellular Manufacturing
Classic’s work flows are centralized in circular work cells which eliminate wasteful inter-departmental material movement and routing, reduce work-in-process queues, optimize machine set up and usage due to just-in-time workflows, and promote individual worker pride in the quality of the cell output because they are empowered as decision makers for each production step. Further, all cell workers are cross-trained on all skill sets and work flows.

3. Process Control Tripwires
Process control tripwires are easily identifiable manufacturing control points that highlight a problem and trigger an immediate action to investigate the problem using more detailed metrics. Each cell worker is responsible for 3-6 tripwire metrics at any time, depending on the process step. This approach moves the focus away from inspecting each component post-process to verifying it is correct in-process and assumes that it is correct unless a tripwire highlights a problem. Most tripwires involve the fit and finish of the product and are obvious at any step in a components manufacture.  Quality becomes the continuous responsibility of cell workers instead of being relegated to the tail end of production after substantial value has been added to a defective part.

4. Limited Metrics
The lean approach of using limited metrics is driven by the over-arching principle of keeping all lean approaches simple. The goal for Classic is to be able to monitor sophisticated control points using the line workers.  In Classic’s case, very few close tolerance operations are verified using skill-based measuring gauges such as micrometers. Instead we guarantee close assembly tolerances using precision machined drilling and go,no go gauges. In the event of unusually challenging quality problems, we use statistical analysis control models to drill down to the root cause to correct issues and establish process controls.

5. Just-in-Time Material and Process Management
Classic’s cellular manufacturing is a circular process that focuses on building components as they are needed to avoid costly and space-hogging inventory back stocks. This approach requires close integration between Classic and our suppliers, who, as business partners, agree to make our raw materials available on short notice. The only exception is our custom aluminum extrusions that require minimum orders and a longer lead time, but even with those, we strive to have a continuous cycle of materials in the purchasing queue.

In the end, our quality and our predictable delivery schedule is the result of our dedicated work teams fully embracing our lean principles and adopting them as their own. Worker pride is the most critical element in the circular pattern that is the engine of our success.

classic_manufacturing_environment

Lastly, but most importantly, our worker tenure is unusually long-term which speaks both to our fun and supportive company culture and our employee’s enjoyment of the work they do. The result enables us to retain and build on critical skills and knowledge as we continuously improve our processes and develop new products. It also ensures that our production is done by team members who share Classic’s positive mindset and possess the technical skills to repeatedly produce high quality products.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: Cellular Manufacturing, Classic Exhibits, Just-in-Time Material, Limited Metrics, Process Control Tripwires, Process Simplicity
Posted in Mel | No Comments »

I Heart Knobs — Magellan and Sacagawea Displays

Monday, November 23rd, 2009

knobLet me begin by saying, this is probably more information than you need to know about knobs. But . . . .

Effective immediately, Sacagawea and Magellan Hybrid Displays are “knobbier.” Don’t shake your finger at me, “knobbier” is the correct term. I should know . . . I coined it.

What’s the difference between a tool-less knob system, such as the Perfect 10 trade show display, and “knobbier” systems like Sacagawea and Magellan? Depending on the configuration, about 2 to 10 knobs.

Confused? The Perfect 10 and Perfect 20 Displays require no tools to engage the MODUL locks. The T-knobs replace the hex key tool for all the 90 degree and straight connections. Replacing the hex key tool for knobs on the Sacagawea and Magellan has proven to be more problematic since these systems use a larger MODUL lock for the 90 degree connections. A larger lock requires a larger knob, which has its own complications. For nearly a year, we searched for the ideal knob — it had to be relatively small but with enough surface area to maximize torque. We sampled knobs from Europe, Canada, USA, and China. Lots and lots of failures. But, eventually, we discovered one clear winner (after tweaking the mold to meet our specifications).

Now back to the “knobbier” issue. The Sacagawea and the Magellan are now ALL knobs, except for:

  • Attaching the base plates (Sacagawea)
  • Attaching the support legs (Magellan Miracle)
  • Attaching the workstation and counter top
  • Assembling the pedestals

In a nutshell, the backwall has gotten simplier and faster to assemble, because it’s even knobbier than before. Ideally, this would be the perfect spot to link to a “How To” video showing the Magellan Miracle assembly, but we don’t have an updated version yet. So, for now, here’s a link to a PDF showing the VK-1062 set-up instructions for the Miracle. The Sacagawea kits are very similar.

Let us know if you have any questions.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: Classic Exhibits, Magellan Miracle, Perfect 10 Hybrid Displays, Sacagawea Hybrid Displays, trade show displays
Posted in Exhibit Systems, Mel | No Comments »

Exhibit Renderings Rock . . . But Photos Rule!

Sunday, November 8th, 2009
Magellan Miracle Portable Hybrid Display

Magellan Miracle Portable Hybrid Display

Our website, like most exhibit websites, has an abundance of renderings. It makes sense. Renderings allow our designers to show multiple exhibit designs quickly and economically. However, given a choice, nearly everyone would rather see photos over renderings. 

Portable Hybrid Displays

The fastest growing segment in the trade show exhibit industry is portable hybrids. What are portable hybrids? Click on this link for an explanation, or simply click on the two photo gallery links below. These galleries show actual orders in the Classic Exhibits Setup Area over the past six to nine months. It doesn’t include every portable hybrid ordered, nor does it show the other exhibit lines we manufacturer. If you are interested in seeing a more comprehensive photo gallery, we encourage you to visit P5D, our daily blog of photos (which goes back nearly four years). We think you’ll enjoy seeing how exhibit trends are constantly changing from season-to-season and year-to-year.

The gallery links below include designs from our Perfect 10, Perfect 20, Magellan, and Sacagawea lines. In addition, you’ll see creative examples of counters, pedestals, workstations, and kiosks.  Let us know what you like (and don’t like).

Recent Portable Hybrid Displays

Gallery 1:  http://www.classicexhibits.com/trade-show-photos/october-09

Gallery 2:  http://www.classicexhibits.com/trade-show-photos/january-09

–Mel White

Tags: Classic Exhibits, exhibit photos, Magellan Hybrid Displays, P5D, Perfect 10 Portable Hybrid Displays, renderings, Sacagawea Portable Hybrid Displays, trade show blog, trade show industy
Posted in Exhibit Systems, Mel | No Comments »

7 Tips to Selecting Your Next Trade Show Space

Tuesday, November 3rd, 2009
Trade Show Booth Selection

Trade Show Booth Selection

What You Should Know about Trade Show Booth Selection

  • Trade show exhibit booth space is assigned based on booth size and show seniority
  • Location is only one factor in selecting an ideal exhibit booth space
  • Keep some distance between you and your competitors
  • Restrictions on height can vary by show and by country

In general, trade show booth spaces are assigned based on an exhibitor’s past participation in the show (seniority). Exhibitors who attended in the past are contacted first and allowed to select their space. New exhibitors are contacted later.

You can usually draw a triangle from the entrance of the show hall to determine where the highest demand spaces will be; however, there are always other spaces with good visibility and high traffic depending on the show hall. For new exhibitors with a sharp eye, prime spaces may be available later in the selection process. It is not uncommon for exhibitors to cancel their reservation, sometimes months and even weeks before the show. Show organizers are happy to move you into a more favorable location if they know you are willing to relocate.

It’s Not Just Location

(more…)

Tags: booth size, inline exhibits, island exhibits, trade show booth selection, trade show displays
Posted in Mel, Trade Show Exhibit Tips | 2 Comments »

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(2) Sacagawea VK-1222 Portable Hybrid Displays with Tension Fabric Graphics

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