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Classic Exhibits, ClassicMODUL, and EXHIBITOR2010

Thursday, February 4th, 2010
EXHIBITOR 2010

EXHIBITOR 2010 in Las Vegas

In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just turn left once you enter the hall and look for the large pinwheel hanging sign with the distinctive (and always attractive) Classic logo.

We will have multiple workstations in the booth so you can explore our extensive product line. The sweet spot for Classic the past twelve months has been our affordable portable hybrid exhibits such as Perfect 10, Magellan, and Sacagawea. You’ll also see our new line of Segue Silicon Edge Graphic (SEG) aluminum extrusion profiles. No one has a larger assortment of SEG solutions than Classic, and no other exhibit builder has our expertise in shaping and bending metal. Not to brag, but we’re pretty darn good at it!

And, if you like the booth, it’s for rent. It’s one of the many island and inline displays in our extensive rental inventory.

For Classic and ClassicMODUL Distributors:

las-vegas-and-classicThe booth this year will include a semi-private conference room so if you would like to schedule a meeting with Kevin, Mel, Reid, or Jim Shelman during show hours, please let us know. Obviously, we are very happy to meet with you in the booth or before or after show hours. After all, we’re there for you . . . and the food and the drinks and the Vegas nightlight. But mostly for you.

You are also invited to our hospitality suite on Tuesday. The suite will open shortly after the show closes that day. Stop by the booth, and we’ll let you know the room number at Mandalay Bay. The suite is always an excellent opportunity to spend time with your industry friends and meet new people. And, it’s just about the only place in Vegas where you can get a free drink and not gamble.

We look forward to seeing you in about a month. And remember, the more you purchase from Classic and ClassicMODUL over the next 30 days, the larger the drink we’ll pour you. Don’t make us serve you wine in a thimble.

See you there!

Tags: Classic Exhibits, ClassicMODUL Aluminum Extrusion, Exhibitor, Las Vegas
Posted in Uncategorized | No Comments »

Aero Overhead Hanging Signs — Setup Animation Video

Monday, January 11th, 2010

This one minute animation of the Aero Pinwheel shows how Aero Overhead Hanging Signs assemble. Every Aero Overhead Hanging Sign assembles with push-button connectors, and then the lightweight Aero aluminum frames are wrapped in tension fabric graphics.

Aero Overhead Hanging Signs are designed to be beautiful, adaptable, and recognizable, whether it’s for a trade show or special event. Choose from 21 stock structures—rounds, squares, pinwheels, rectangles, and triangles—or design a custom shape that communicates your unique message. Aero Overhead Hanging Signs are economical to own, simple to assemble, and easy to maintain.

To see the full line of Aero Overhead designs, visit www.classicexhibits.com and click on the Exhibit Design Search menu.

To see the video on YouTube, click http://www.youtube.com/watch?v=n1Q2MO0ga4Y&fmt=18.

Tags: Aero Overhead Hanging Sign, Classic Exhibits, Events, Tension Fabric, Trade Shows
Posted in Exhibit Systems, Uncategorized, Videos | No Comments »

Online Trade Shows — a.k.a. Being Left Out in the Virtual Cold!

Monday, January 4th, 2010
Lowell Nickens, ShopforExhibits

Lowell Nickens, ShopforExhibits.com, Guest Posting

Today my landlord walked into my office and handed me a brochure and asked if I’d ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0 “The Receivables Trade Show,”  sponsored by InsideARM.com. I’d heard about virtual trade shows and the general concept, but have never been curious enough to really research it to see what the lure was for such an edgy concept.

After doing a quick Google search, I quickly learned that there were a few big players spending big bucks, such as Ziff Davis Enterprise, who I figured must know something that I didn’t or why would they be so involved. So I continued to search and contemplate what I was seeing.

With the domination of electronics at every level of our society, it comes as no surprise that somebody had to make the effort to see if virtual trade shows would work – at some level! But does it really stand a chance? Well, at least some of the evidence certainly suggests that it might, so consider this: (more…)

Tags: Trade Show Marketing, Virtual trade shows
Posted in Uncategorized | 1 Comment »

Technorati Claim Code — 9SES3S8XVAKF

Monday, November 9th, 2009
9SES3S8XVAKF 
9SES3S8XVAKF

Posted in Uncategorized | No Comments »

“Is Our Industry Model Obsolete?” by Dan Cantor, President, EDPA

Monday, October 19th, 2009
Is Our Industry Model Obsolete by Dan Cantor

"Is Our Industry Model Obsolete?" by Dan Cantor

Our compliments to Dan Cantor, President, EDPA, on his recent and insightful article in the Global Insights Newsletter (Q3.09):  Is Our Industry Model Obsolete?

We highly recommend reading this article, especially in light of the challenges facing the exhibit industry over the past year. Business is improving, but it won’t ever be healthy unless we fix the underlying problems.  

To quote Dan, “Our industry has a much bigger challenge: our business model is not globally competitive, and our industry will soon be in crisis as a result.”

There doesn’t appear to be a link on the EDPA website to the article, so we have included a link to a scanned PDF version: 

Is Our Industry Model Obsolete?

Tags: Dan Cantor, EDPA, Global Insights newsletter, Tradeshow Industry
Posted in Uncategorized | 2 Comments »

10 Things Classic Exhibits Probably Shouldn’t Tell You — #10

Monday, October 19th, 2009

logo-fedex-freightFor the next two weeks, we’ll share 10 Things We Probably Shouldn’t — one each day. Actually one, plus another one.  Enjoy!

#10. Unlike many of our competitors, we do not dictate your shipping options. It’s your choice. We can arrange your freight, or you can arrange it through your carrier and your account number. We’re flexible. However, there are several reasons why allowing us to arrange your freight is advantageous. First, our FedEx and UPS discounts are probably much better than yours based on our volume and history. We consistently ship 10-20 orders per day. Second, we purchase freight insurance, not through the carrier, but through a separate policy. This insurance is MUCH BETTER and typically covers the full cost of the exhibit. 

We encourage you to discuss your freight options with your Project Manager. You may discover that allowing us to arrange your freight makes a lot more sense both for your peace-of-mind and your bottom line.  

Plus 1. We are not in the habit of weighing in on national policy issues, but we thought we’d share our corporate policy regarding healthcare benefits. Our owner believes very strongly that Classic Exhibits has an obligation to provide healthcare benefits to our employees. Our benefit package includes medical, dental, and vision, and Classic covers the cost of the premium for every employee who works 20 hours or more. Our employees are responsible for the premium for their dependents. In the past year, we had little choice except to modify the deductible and maximum out-of-pocket expense as costs escalated (nearly 30% in the last year alone), but we didn’t waiver in our commitment to covering the full premium.  

Scroll down to see entries #1 - #9.

Posted in Trade Show Exhibit Tips, Uncategorized | No Comments »

Word on the Street — October 12th thru October 16th

Friday, October 16th, 2009
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Back from Atlanta and Still Scared!

Well, I don’t know about you, but this has been a very long week. That’s not to say it’s been a “bad” week, just long. Whenever airplanes, airports, and airlines are involved . . . . 

I was in Atlanta for much of the week. On Monday, I participated in the Randy Smith Memorial Golf Classic. What a great event as always, and kudos to Rich Johnson, Jim Wurm, and Ted Petersen and their whole team for putting on another successful and fun event.

Tuesday and Wednesday were reserved for Classic and ClassicMODUL sales calls. These calls reinforced my feeling that the economy is gradually improving. Everyone’s attitude was more positive, and distributors were actively seeking and building alternate streams of revenue within the industry. Unlike the last industry downturn after 9/11, when industry relationships fragmented, I’m seeing just the opposite this time. Suppliers and distributors are looking for long-term partnerships. I’m not sure I completely understand why, but I have to believe that we’re all making bets, bets based on the viability, stability, and success of our partners. We all want to hitch our wagons (and our future) to winners as business improves.

Thanks to everyone I saw on this trip. As always, I really appreciate your time and feedback.

Netherworld

Now for the weird highlight on this trip. On Tuesday night, several of us had dinner with Kim, a customer and friend from the Atlanta area. After dinner, she decided we should go to to a haunted house. We were skeptical . . . It’s not exactly what you picture doing on a business trip. Right!?!? Well, we’re good sports so we went.

Let me tell you about this place called the Netherworld. It is a production that Hollywood would be proud of, if not envious — everything from people flying at you from 10 ft in the air, to characters  jumping out from seemingly nowhere, to subway trains almost slamming into you. All in all, it took about 30 minutes to walk through the entire attraction.

I love haunted houses and scary movies, if they are truly scary! This was! I literally screamed like a little girl for most of those 30 minutes, and most of the time I found myself using Kim or Reid as my human shield.  I jumped so many times that I was actually sore the next day. It felt like I had run 5 miles the night before.

Little things like that can really make a business trip. It’s a nice unexpected break from the normal routine, and this was one of those unexpected events that I will remember for a long, long time.

How about you? Are there things or events that you have done on past trips to break up the norm? Please share some of your best travelling experiences below.

If you are lucky enough to find yourself in the Atlanta area over the next two weeks, make sure you take I-85 to the Jimmy Carter Blvd. exit and check out Netherworld! You won’t regret it. When you’re done, you’ll know why it’s rated the #1 Haunted House in America.

Have a safe and restful weekend.

Be Well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Tags: Atlanta, Business Trips, Netherworld, Randy Smith Memorial Golf Event, Trade show industry
Posted in Kevin, Uncategorized, Word on the Street | No Comments »

10 Things Classic Exhibits Probably Shouldn’t Tell You — #9

Friday, October 16th, 2009
The Power of Ocho

The Power of Ocho

For the next two weeks, we’ll share 10 Things We Probably Shouldn’t — one each day. Actually one, plus another one.  Enjoy!

#9. We have an amazing Accounting Department that’s small but efficient. It handles Accounting, Human Resources, and Purchasing at Classic Exhibits (manufacturing) and coordinates all financials for the other two divisions. In 2008, our Accounting Manager, Beth, was on medical leave for much of the year. Although she worked far more than she should have, there were times when she was unable to work for a week or two and other times when she would be at Classic for just a couple of days. However, if you didn’t know that, then you wouldn’t have known anything was different. Beth and her team kept the department running flawlessly by prioritizing tasks, working smarter, and streamlining established procedures.

Plus 1. For eight years, the PA speaker in the Setup Area has broadcast a local Spanish radio station 24/7. That’s not intentional. We’ve attempted to fix it, unsuccessfully, multiple times. We’ve brought in electricians, who have examined it only to conclude that our only option is to disconnect the wiring. Well, that’s not an option since we rely on the PA system throughout the day. Last week, Vitaliy, our Setup Lead, said to Mel, “Ocho, ocho, ocho! Why do they keep saying ‘ocho’?” We feel for Vitaliy, we really do, but you would think after eight years of listening to Spanish radio that he would know that ocho means “eight.” You gotta love the irony.

Scroll down to see entries #1 - #8.

Posted in Trade Show Exhibit Tips, Uncategorized | No Comments »

10 Things Classic Exhibits Probably Shouldn’t Tell You — #8

Thursday, October 15th, 2009

dodgeballFor the next two weeks, we’ll share 10 Things We Probably Shouldn’t — one each day. Actually one, plus another one.  Enjoy!

#8. Electrical and wire management can be a challenge — not the implementation but the communication. It’s the trade show equivalent of “Don’t ask, Don’t tell.” We neglected to ask you about wire management, and you forget to tell us about your client’s electrical or cabling needs. This may sound a little whiney, but we’re begging you to initiate that conversation on every design and order. Better yet, make it part of the initial design criteria. We do our darndest to be proactive about wire management, but we’re not perfect.  If you don’t see it on the drawing or in the order confirmation, then it slipped through the cracks — and someone’s going to have to deal with it on the show floor. That’s one big issue we both want to solve before it affects your client.

Plus 1. Every Friday afternoon between 3-5 pm we play dodgeball in our Setup Area. The teams are almost always Production vs. Customer Service, Design, and Management, which helps to diffuse any tension percolating during the week. The two best players in Production are Igor and Ivan. The two best players in Customer Service are Anne and Edie, which shouldn’t surprise you if you’ve ever met the men in those departments. Remember the the 5 D’s:  Dodge, Duck, Dip, Dive, and Dodge.

To learn more about dodgeball, view The 5 D’s of Dodgeball video.

Scroll down to see entries #1 - #7.

Posted in Trade Show Exhibit Tips, Uncategorized | No Comments »

10 Things Classic Exhibits Probably Shouldn’t Tell You — #7

Wednesday, October 14th, 2009
Uzbekistan

Uzbekistan

For the next two weeks, we’ll share 10 Things We Probably Shouldn’t — one each day. Actually one, plus another one.  Enjoy!

#7. You probably already know this but we’ll confirm it anyway. Not every exhibit design shown in Design Monday has been built (or in some cases even engineered). Heck, that’s why we called it “Design Monday,” not “Kits Monday.” Has it ever bit us in the tutu? Never, because we either design the exhibits to be built or we figure out how to build them. Sure we take risks . . . but we’re not stupid.

Plus 1. Classic Exhibits is located on International Way in Milwaukie, OR (a suburb of Portland). Now, we’re not sure our industrial park, which is a beautiful industrial park with trees, a stream, and a wetlands, qualifies as international, but our workforce may. In addition to the many native-born Oregonians and Washatonians, we have employees born in Russia, Ukraine, Uzbekistan, Mexico, South Korea, Thailand, Bosnia, and Turkey. And then there’s Charlie Shivel, our Kentucky-born PM. You’d think there would be a temptation to pick on Charlie, but Mel White, the VP of Marketing, is a much easier target. Although born in Washington State, he’s lived much of his life in West Virginia, Mississippi, Louisiana, Kentucky, and North Dakota. Statistically, Mel wins (or loses) by a landslide. ;-)

Scroll down to see entries #1 - #6.

Posted in Trade Show Exhibit Tips, Uncategorized | No Comments »

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