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Cocktail Party Espionage at EXHIBITOR 2010

Tuesday, March 9th, 2010
Join Us at the Classic Hospitality Suite at EXHIBITOR 2010

Join Us at the Classic Hospitality Suite at EXHIBITOR 2010

This Tuesday (March 16), Classic Exhibits will host our EXHIBITOR Show Hospitality Suite at Mandalay Bay in Las Vegas. There will be no awards, but there will be a bunch of very nice Classic friends and employees.

In anticipation of the event, the Classic paparazzi have gathered tidbits, rumors, innuendos, and general gossip about some of the attendees. However, we need to enlist your assistance to ferret out the remaining dirty truth so we can use it as blackmail throughout year.

For example, these folks can expect a not-so-subtle phone call when sales are slow in June . . . “Hey Chris, how about purchasing a Sacagawea Hybrid Display this week (or even three or four), and we’ll consider burning a certain incriminating ‘photo’ in our possession?”

If you are uncomfortable dabbling in the gentle art of espionage, consider using the following helpful conversation starters. Once you get them talking, be sure to ask about any “funny” or “embarrassing” stories they may have from spring break, college, or their trip to Argentina to visit a “friend.” We’ve found that casually dropping the word “experiment” seems to be particularly effective after a few drinks.

Just a little hint . . . Be wary of the swizzle sticks and cocktail napkins at the party. They may not be what they seem.

  • Chris Griffin (Trade Show Supply) –  “Did you really beat Dale Earnhardt Jr. in a bicycle race through the Orange County Convention Center?”
  • Kim Merkin (Czarnowski) – “Kim, I hear you have put on two very successful and informative Open Houses over the past couple of years. What is your secret?”
  • Jay and Carol Larimore (Tradeshow STOP) – “Do you really have the largest collection of iPod accessories East of the Mississippi?”
  • Robert Keller (Bay Area Exhibits) – “I hear your building contains one of world’s largest trampolines . . . what’s that all about?”
  • David Hanken (Total Displays) — “What’s the secret to selling an expensive hybrid display to your wife’s software company?”
  • Dave Desko (The Exhibit Source) – “Did you really paddle across the Boston Harbor using only a lacrosse stick?”
  • Joe Shelman (Exhibits Northwest Seattle) – “Are you really excited about the off-season signing of Cliff Lee by the Mariners?”
  • Mark Bendickson (Exhibit Design) – Did you really supplement your 2009 sales by publishing a book titled Texts from Last Night?
  • Jim Shelman (Exhibits Northwest Portland) – “Jim, is there some sort of curse on the Blazers this year? What’s up with all the injuries? Did you put a voodoo hex on them?”
  • Ron Armstrong (Armstrong Display Concepts) – “Have you ever lost an Elvis impersonator competition?”
  • Cindi Cody (Xzibits) – “Why do you carry two Chapsticks with you?”
  • Susan Coppola (Imagecraft)– “Susan, rumor has it you have the coolest lunch spot ever near your facility. It’s located in an Apple Orchard or something?”
  • John Snyder (Atlantic Exhibits) – “Did you think this was the Safari Club International Show? Is that why you’re wearing camo?”
  • Larry Crumlish (InSource LC) – “Have you been given the finger lately?”
  • Justin Hersch (Delphi) – “Justin, you have to have one of the more unique manufacturing facilities . . . an old airplane hangar. I hear some episodes of Myth Busters have been shot there. Is that true?”
  • Sean Combs (Steelhead Productions) – “Sean, exactly how many times a day do people refer to you as Puffy or P-Diddy?”
  • Dave Walens (Brumark) – Do you really have to be in New York by 11:30 pm to lead the Late Night Orchestra?

As you can plainly see, we will be surrounded by greatness. Please stop by for a wonderful event on March 16 (from 3:30 to 6:30 pm). You’ll be contacted afterward to report your findings. The urine test . . . and blood test will not be optional.

Till the next time,

Reid

Tags: Classic Exhibits, Sacagawea Portable Hybrid Displays
Posted in Fun, Reid, Trade Show Exhibit Tips | 2 Comments »

Recent Changes to EDS — Caterpillar to Butterfly

Wednesday, March 3rd, 2010
EDS Detail Page with Tab Menu

EDS Detail Page with Tab Menu

If you spend anytime at all in Exhibit Design Search, whether on Classic’s site or on your own version of EDS, you’ve watched it change from a caterpillar to a butterfly over the past 30 days. Nearly every day, there have been small but important changes either to the functionality or to the User Interface.

Print Button:

We added a print button to the Design Detail page (upper right-corner). If you use this button, rather than the IE, Firefox, or Safari print command, you’ll get an organized page showing both the design and details.

User Interface (UI):

Lots and lots of changes . . .

  • New Design Detail Page with Organized Tabs
  • New Accordion-fold Commands for Filter & Sort and Product Galleries
  • Streamline Gallery Buttons on the Exhibit Design Search Home Page
  • Top 12, Photo, Quick Ship, Exhibit Specials, and Trade Show Tips buttons have a new look and are organized into a convenient bar at the top of the page
  • Streamline “Enlarge” Feature for viewing the main product rendering
  • Embedded Product Videos (where available)
  • “See Photos” link to the corresponding design photos in Past Five Days
  • Accessories and Options Links (we’re still working to add these)
  • Clearer terminology in the menu commands such as “Back to Product Gallery”
  • Cleaner UI for the My Gallery pages

Code:

I’m not going to pretend to describe this in any detail except to say that the underlying code has been re-written and streamlined. This means the pages load faster and future site changes will be much easier. I’ve also seen, although I can’t claim this is happening to your site, that the search engines are having an easier time indexing it.

As always, we welcome your suggestions on how we can improve EDS. We view it as an ongoing work in progress, which means we are always receptive to change. Let me know if you would like to “test drive EDS” at EXHIBITOR. Kevin, Reid, or I would be happy to give you the 0- to-60 “Hold on to Your Dentures Grandma” version. Or, just give me a call. I’m always happy to take EDS out for a spin.

Thanks.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: Classic Exhibits, Exhibit Design Search, User Interface
Posted in Design Search, Mel | No Comments »

Aero Portable Table Top Display — Setup Video

Tuesday, March 2nd, 2010

This creative video by Mike Swartout, the Classic Design Director, shows how the Aero Table Top assembles. Every Aero Table Top assembles with push-button connectors. The lightweight aluminum frames are then wrapped in tension fabric graphics.

Aero Table Top Displays are designed to be beautiful, adaptable, and recognizable, whether it’s for a trade show or special event. Choose from 14 imaginative designs such as the TF-404, TF-407, TF-411, and TF-414. Aero Displays are economical to own, simple to assemble, and easy to maintain.

To see the full line of Aero Table Top designs, visit http://www.classicexhibits.com/aero-table-top-displays.

To see the video on YouTube, click http://www.youtube.com/watch?v=Iqx9lLP_3ck&fmt=18.

Tags: Aero Table Tops, Classic Exhibits, Events, trade show displays
Posted in Trade Show Exhibit Tips, Videos | No Comments »

Word on the Street — February 22nd thru February 26th

Sunday, February 28th, 2010
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Sometimes Getting a Bloody Nose Can Be a Good Thing

Not literally of course, but every now and then we overlook the obvious, or we get too comfortable with the status quo.  When that happens, it’s how a company or an individual reacts that defines who they are or where the future leads. At least you hope so.

This week we were faced with a client frustrated with a feature (or absence of a feature) in Exhibit Design Search. And if you know Mel and me, you know we hold Exhibit Design Search near and dear to our hearts. Mel especially and rightfully so . . . it was his brain child and is his baby.

That being said, you can sort of put your armor up when someone critiques your baby right!?

But we would both agree, after taking the time to listen to this customer and their reasoning why they were frustrated with a recent experience.  It really opened our eyes to how we can improve EDS and make it an even better tool for distributors and for their customers. It’s not a major change, but it will be a time-consuming one.

Sorry I am being vague about the issue, but we plan to implement the changes immediately.  But I will say that it really highlights what can happen when you become ingrained in something. You become blinded to solutions that are obvious to others, especially others that are new to our side of the trade show business.

So, while you may never know the issue or the client, let me say this — this is one of those punches in the face you need every now and again. So thanks! :)

Click on the comment link and share your thoughts.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Tags: Classic Exhibits, Exhibit Design Search
Posted in Kevin, Word on the Street | No Comments »

Introducing the Sacagawea Portable Hybrid PS-Series

Wednesday, February 17th, 2010
Sacagawea Portable Hybrid Display

Sacagawea Portable Hybrid Display

Classic Exhibits announces the new Sacagawea Portable Hybrid PS-Series, a design addition to the very popular Sacagawea Display line. The PS-Series designs split the backwall into two distinct tension fabric sections while adding both depth and curves to the overall appearance. And like the existing P and T-Series, the PS includes options such as monitor mounts, workstations, pedestals, brochure holders, and standoff signage.

The backwall assembles with attached knobs, and the entire display packs in portable roto-molded wheeled case(s) with reusable dye-cut foam packaging.

Features include:

  • Stylish Hybrid Design
  • Portable Knob Assembly (backwall)
  • Large Format Tension Fabric Graphics
  • Lightweight Aluminum Frame
  • Header and Standoff Signage Options
  • (3) 10′ x 10′ Kits
  • (3) 10′ x 20′ Kits
VK-2117

Sacagawea VK-2117

Normally, we don’t “toot our own horn,” but in our humble opinion, the new PS-Series may be the most attractive and functional portable trade show display EVER INTRODUCED. It has it all . . . looks, portability, durability, large graphics, and practical accessories.

Click on the links below to see all six kits:

  • VK-1235 (backwall)
  • VK-1236 (backwall, workstation, brochure holders, standoff signage)
  • VK-1237 (backwall, workstation, brochure holders, standoff signage, and pedestal)
  • VK-2115 (backwall)
  • VK-2116 (backwall, workstations, brochure holders, standoff signage)
  • VK-2117 (backwall, workstations, brochure holders, standoff signage, and pedestals)

We’d love to hear your reaction to the newest sibling in the Sacagawea line.

Tags: Classic Exhibits, Portable Hybrid, Sacagawea, tension fabric graphics, Trade Show Display
Posted in Exhibit Systems | No Comments »

Word on the Street — February 1st thru February 5th

Saturday, February 6th, 2010
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

The Best “Pre-Show Marketing” I Have Ever Seen

After 15 years in the trade show industry, I don’t consider myself an expert, but I am a pretty good judge of certain things — like pre-show marketing.

In late December and early January, I witnessed one of the very best ever. It was created and implemented by Griffin Technology, an aftermarket accessory provider for iPods, iPhones, Blackberrys, and the upcoming iPad. And it was implemented specifically to generate buzz and traffic for their booth at CES 2010.

The Griffin Team clearly put a lot of thought and effort into making this happen, including tapping into two of the most prevalent mediums in our society today: Social Media and Reality Television.

Griffin Pre-show Marketing

Griffin Pre-show Marketing

The Griffin team created the website www.cesbound.com. It was a Griffin Technology meets The Real World experiment. Griffin employees would travel from their home office in Nashville, Tennessee to Las Vegas for CES. All the while, they would document their road trip via social media sites like Twitter.

To start, they acquired a beat-up old VW Bus and started “tweeting” and posting YouTube videos as they restored the van to look like a Griffin marketing piece on wheels. Then, they totally outfitted the van with Griffin products so they could “stay connected” on their journey. Product placement in action!

Equipped with a loyal following on Twitter and YouTube, they set out to drive from Tennessee to Vegas for CES minus all the gratuitous interpersonal crap you expect from reality television shows. Much to the contrary. It was a small group of employees on an adventure that would end up creating an unbelievable buzz at CES 2010.

I will not spoil the whole story, because you really need to go back and follow it for yourself. Whether it was the highlights from national monuments like the Alamo or the Grand Canyon, or simple stuff like stopping for some chow at Popeye’s along the way, or the Mexican Wresting Mask that made several appearances, CES attendees followed them religiously, always checking to see the latest video, photo, or blog posts.

Griffin Technology CES 2010

Griffin Technology CES 2010

All of this concluded with them driving the VW Bus onto the show floor  and placing it in their booth along side their two-story exhibit. I would be remiss if I did not mention that Classic Exhibits Rentals provided them with their exhibit. The project came to us from Carol Larimore and the team from Tradeshow Stop in Nashville. The final exhibit was spectacular! Evidence of the thought and care put into the project by Carol and her team. See the photos in P5D by clicking on the photo.

In the end, when CES 2010 opened the first day, Griffin was swamped with people who had been following them along the way. These were people who had been entertained not only by the personalities of the employees that embarked on the trip, but also by the product used during the trip.

The show was an enormous success for Griffin. And in the end, those of us who have ever taken a road trip of any length know that the overall expense must have been a fraction of what it would have been through traditional advertising and pre-show marketing.

It was a true example of thinking way outside the box.

Let me know what you think. What are some truly “unique” pre-show marketing plans you have seen implemented. Both good and bad.

Please share your comments via the blog comment section and have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Tags: CES, Classic Exhibits, Griffin Technology, Rental Exhibits, Trade Shows, Tradeshow Stop
Posted in Kevin, Word on the Street | 3 Comments »

Classic Exhibits, ClassicMODUL, and EXHIBITOR2010

Thursday, February 4th, 2010
EXHIBITOR 2010

EXHIBITOR 2010 in Las Vegas

In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just turn left once you enter the hall and look for the large pinwheel hanging sign with the distinctive (and always attractive) Classic logo.

We will have multiple workstations in the booth so you can explore our extensive product line. The sweet spot for Classic the past twelve months has been our affordable portable hybrid exhibits such as Perfect 10, Magellan, and Sacagawea. You’ll also see our new line of Segue Silicon Edge Graphic (SEG) aluminum extrusion profiles. No one has a larger assortment of SEG solutions than Classic, and no other exhibit builder has our expertise in shaping and bending metal. Not to brag, but we’re pretty darn good at it!

And, if you like the booth, it’s for rent. It’s one of the many island and inline displays in our extensive rental inventory.

For Classic and ClassicMODUL Distributors:

las-vegas-and-classicThe booth this year will include a semi-private conference room so if you would like to schedule a meeting with Kevin, Mel, Reid, or Jim Shelman during show hours, please let us know. Obviously, we are very happy to meet with you in the booth or before or after show hours. After all, we’re there for you . . . and the food and the drinks and the Vegas nightlight. But mostly for you.

You are also invited to our hospitality suite on Tuesday. The suite will open shortly after the show closes that day. Stop by the booth, and we’ll let you know the room number at Mandalay Bay. The suite is always an excellent opportunity to spend time with your industry friends and meet new people. And, it’s just about the only place in Vegas where you can get a free drink and not gamble.

We look forward to seeing you in about a month. And remember, the more you purchase from Classic and ClassicMODUL over the next 30 days, the larger the drink we’ll pour you. Don’t make us serve you wine in a thimble.

See you there!

Tags: Classic Exhibits, ClassicMODUL Aluminum Extrusion, Exhibitor, Las Vegas
Posted in Uncategorized | No Comments »

Word on the Street — January 18th thru January 22nd

Sunday, January 24th, 2010
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Don’t Take Yourself Too Seriously!

Those who know me, know that I don’t take myself too seriously. The same can be said about Classic Exhibits. Just look at our recent contest “Find Reid’s Head.” Clearly, we are laughing at ourselves while making a point about Exhibit Design Search. And it’s not just about picking on Reid. :) While he’s a great sport about these sorts of things, so are the rest of us. Need I remind you of the AeroMan campaign several years ago. You remember, the one where I was portrayed as a cartoon superhero — Defender of Hanging Signs and Lightweight Tabletops. Sheesh!

(Still looking for Reid’s Head in Exhibit Design Search? There’s a hint in the first paragraph.)

That said, you also know we are very serious about what we do. We take our responsibility as a designer, builder, and marketer of portable, modular, and hybrid exhibits very seriously. We are dedicated to you and to your customers. But balance, just as in our personal lives, is the key to a successful work life. After all, we spend at least one-third of our lives at work or working, another third sleeping, and the remainder doing what we love in our personal lives. So our attitude, which is probably no different than yours, is that we might as well have fun when we’re at work.

AeroMan -- Defender of Hanging Signs

AeroMan -- Defender of Hanging Signs

Personally and professionally, I have no desire to be a stiff. Sorry, but that’s how I would characterize it. If I am going to spend 50-60 hours a week working, then I am going to have fun and enjoy what I do. Too many companies in this business see themselves as “corporate.”  They may have a party once a year, but otherwise they are paragons of control, aloofness, and authority. When they speak, you listen . . . silently. Laughter, silliness, and parody are not part of their Corporate Culture — especially when it comes to their interaction with distributors.

We believe that our relationship should be based on Who We Are. Does that mean that we sometimes “cross the line”? Sometimes. But it’s a risk that applies to everything we do. Without that willingness to “cross the line” there wouldn’t be Perfect 10, Magellan, Sacagawea, or the countless other designs that have defined Classic in recent years. Without that willingness to expose ourselves, there wouldn’t be Past Five Days, Exhibit Design Search, Design Monday, and the Trade Show Tales blog.

I take a lot of pride in what we do, and I often hear you comment about how easy it is to work with Classic. You tell us “we’re flexible, we’re accommodating, we’re receptive. That tells me we’re not a bunch of stiffs. It also tells me that we see each request as a chance to solve your unique display challenge and not force it into a neatly defined Classic box. Now I could be wrong here, but I firmly believe that our willingness not to take ourselves too seriously, means in some odd way, that we take your projects very, very seriously. While I don’t expect to see that rule in a Tom Peters’ management book, it works for us.

But that’s just me. What about you?

Please share your comments via the blog comment section and have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Tags: Classic Exhibits, Design Monday, Magellan, Perfect 10, Sacagawea, Tom Peters, Trade Show Tales
Posted in Kevin, Word on the Street | 2 Comments »

Annual State of the Company Letter from Kevin Carty

Tuesday, January 19th, 2010
Kevin Carty, VP of Sales

Kevin Carty, VP of Sales

Thankfully, 2009 is in the rear view mirror. It was a rough but enlightening year.

How did Classic do in 2009? There’s both a short and a long answer. As you may recall, Classic Exhibits began developing a series of affordable hybrid exhibit solutions in 2008, starting with the Perfect 10 Portable Hybrid Display. In 2009, we added the Magellan Miracle, MOR, and Sacagawea. This push will continue in 2010 with the Segue, but more on that later. So the simple answer is . . . as the market downsized and orders for larger exhibits decreased, portable hybrids became our bread and butter. Thankfully, we were prepared to handle this shift with fresh designs and competitive prices.

Now, here’s the longer answer . . . .

Social Media
Social Media was the buzzword in 2009, and Classic wasn’t shy about using it to communicate with distributors and industry partners. I have to admit that I didn’t understand it at first, and I had no desire to “Tweet” or “Blog.” But I have found it to be effective and pretty fun, whether it’s our activity in Twitter, our new Classic Exhibits Group on LinkedIn, or our blog, Trade Show Tales.

Trade Show Tales, in particular, has been quite the hit. Whether we are writing about some of the industry’s most sensitive issues such as Bundling or just posting a whimsical article regarding “Trade Show Fashion Do’s and Don’ts,” the blog gives Classic, Classic Distributors, and Industry Partners another avenue in which to communicate and share ideas.

Rentals

With a downturn in the economy comes less spending on new exhibits. The ClassicExhibits/Exhibits NW Rental division really stepped up in the past 12 months. Looking back at their creations from the past year, I am amazed at how many of those displays were rentals. It certainly explains why the rental division had such a banner year. Kudos to Jim Shelman, James Sharpe, and the rental crew for their amazing job in 2009.

Rental Exhibits from Classic

Rental Exhibits from Classic

For a peek at the rental designs from last year, go to Past Five Days and type “rentals” in the search tool.

Distributor and Partnership Development

You could feel the love in 2009. There was a palatable sense of “we are in this together, so let’s find ways to make it beneficial for us all . . . without sacrificing our margins.” For companies unwilling to “partner” with distributors or for those who didn’t have a history of reaching out to friends and colleagues, 2009 had to be a painful, lonely year. It was not the year or the market to go it alone.

Partnership development was not just with distributors. Classic spent a lot of time deepening its relationships with existing vendor partners as well as opening doors to new relationships. This manifested itself in the development of new “joint products”as well as partnering on larger inventory buys to help decrease raw costs, allowing us to continue to offer competitive pricing.

(more…)

Tags: Blog, Classic Exhibits, Eco-Systems Sustainable, hybrid exhibits, Magellan, Optima Graphics, Perfect 10, Rental Displays, Sacagawea, Social Media, Visionary Designs
Posted in Exhibit Systems, Kevin | No Comments »

Word on the Street — January 11th thru January 15th

Sunday, January 17th, 2010
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

A Lasting Impression

Ever leave a meeting or sales presentation and wonder if what you said “stuck”? Better yet, after giving a presentation, have you ever discovered that your client went in another direction? Worse, the direction they chose was something you could have handled as well. Wonder why?

It happens to all of us. For me, it makes me look back at what I did not convey properly in my presentation to that person or group. So I wonder . . . what are the keys to making a lasting impression?

1. Emotion

Experts will tell you, the stronger the emotion, the stronger the impression. Sometimes the biggest error we make is to get “too comfortable” with our service and product offerings. We assume that the folks we’re talking to have the same understanding of how “great” our products or services are, that they see the features and benefits, and finally, that they are just as passionate about these unique advantages as we are. This can easily happen if you are not careful, especially if you are giving the same presentation over and over.

Once we turn eighteen, the word “Cheerleader” doesn’t have the same impact. That’s too bad because all companies need cheerleaders who are passionate about their products and services. We remember cheerleaders. In our hearts, we all want that same passion and commitment. Steve Jobs at Apple is a great example of that unabashed “cheering” of the company’s products and culture. Wrong or right, we all want to hear what he has to say because we know he believes and he cares.  

2. Use Images

People’s memories are triggered more through the use of effective images than through words. Think about it, it’s the key to making a good commercial or ad right? Well, the same applies to presentations for a live audience. The images you choose are critical. Using images that are too simple or plain will not only be ineffective, but can also actually turn off the crowd. For example, if presenting Aero Overhead Hanging Signs, I would show the jobs that highlight the most creative and custom shapes. Showing the standard shapes and sizes would be less effective. I’ve learned over time that there is a natural assumption made by the audience that you can do the standard stuff, when you WOW them with the truly custom stuff.

3. Differentiate Yourself and Your Product or Service

When there are several other companies that make or sell similar products, you need to emphasize what makes you truly “different.” Differentiation can be in service and capabilities. For example, look at Nordstrom. They sell many of the same brands as the other stores, but their service is unmatched. You know when you buy something from Nordstrom that you are going to receive the best customer service at the time of the purchase – AND, should you ever have to return the product, you know you will get a “no questions asked” approach when you walk back into the store

From a product standpoint, capabilities are the key! For example, for over 10 years, the Quadro S has been a leader in Pop-up Systems. The reason is simple — it’s the only system of its kind that can hold up to 200 lbs on any internal shelf on the straight frame. It can hold multiple flat screen LCD’s within one unit, and it is the only pop up that can double as a full video presentation wall with 9 large LCD’s inset into a straight frame.

What are some methods that you use to help leave a lasting impression on your clients?

Please share your comments via the blog comment section and have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Tags: Aero Overhead Hanging Signs, Apple, Classic Exhibits, Nordstrom, Quadro S Pop Up, Sales Presentations, Steve Jobs
Posted in Kevin, Word on the Street | No Comments »

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(2) Sacagawea VK-1222 Portable Hybrid Displays with Tension Fabric Graphics

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