Kevin Carty, VP Classic Exhibits
EXHIBITOR2014
In just six short weeks, we will meet in Las Vegas for EXHIBITOR 2014. It’s our opportunity to show all that is new in our great industry from design and construction to AV, flooring, and services.
Each year at Classic, we collaborate to create the layout and foundation for our booth at the show. This year was no different. We started with representatives from Design, Production, Project Management, Rentals, and Management to discuss what all we wanted to show and do at this year’s upcoming EXHIBITOR show.
This year a unique focus was given to “Design” as a whole. Not that we don’t always have a well-design booth. We do. But this year EXHIBITOR is holding the Inaugural Design Awards of Excellence at EXHIBITOR2014, an event celebrating the very best in designs from the past year and from the show floor at EXHIBITOR 2014.
Classic is heavily involved in this inaugural event and very appreciative. We are participating with several entries in the award categories.
So this year, we knew this going into our own booth design meetings. Our clear focus is to create the most design-driven exhibit that we have ever shown at EXHIBITOR.
Having said that, the process is always a challenge. The more people you bring into the process, the more ideas you get and the longer and more difficult the process can be. No different really that what we all experience when designing for our clients. And like our clients, we are indecisive yet full of home run ideas. Many sound great on paper, but are not practical. Sound familiar? Many of the same struggles we think are only “client driven” are actually challenges we face as well.
I can report that the booth we designed is truly the most elegant and beautiful exhibit we have ever produced for EXHIBITOR. We will highlight not only our systems, but also the custom wood work we have been building for you over the past two years.
Katina Rigall has taken on the tough task of absorbing all our crazy ideas and putting them to paper — and she has done a stellar job. Now Production and Project Management are doing their magic to make it all come to life
Back to the awards night. It will be held on Tuesday at 6:30pm in one of the event halls at Mandalay Bay. Final details will be announced next week. But suffice it to say, it is going to be a truly grand event, produced by the great folks at Exhibitor Media Group and Delphi Productions. Please make sure, when you see the details, to get a ticket for you and your staff members to attend, and enjoy a night designed to celebrate the beauty that we all create every week.
Register for EXHIBITOR — For FREE
Special Promotion Code: 4044
The Special Promotion Code gives you free access to both the Exhibit Hall and the Monday evening Welcome Reception. It’s a $100 value! Enter this code on the registration page at www.exhibitor2014.com/vip.
New Classic Exhibits Website
On a different topic . . . The New Classic Exhibits website is Live BABY. And its truly beautiful! Mel White, Tony Bennett, and Glenna Martin deserve a tremendous amount of credit for all their long hours and dedication to creating what I think is hands down the best website in our industry. Yes I said the best! Check it out and I think you will say the same thing. It combines beauty, class, and an intuitive nature all in one great website.
Some Highlights:
- All the same tools: EDS, P5D, Peek-a-Booth, Trade Show Tales
- Organized, easily-accessible drop-down menus
- Larger and brighter graphics
- Consistent page designs
- Information Bubbles for most product lines
- Revised, cleaner layout for EDS
- Advanced Search option in EDS
The next phase is the Adaptive Design layout for tablets and smartphones. Should be ready in the next 60-90 days.
Take a look and please let us know what you think. I truly believe you will appreciate all the hours and hard work that went into the process.
I look forward to this week as we kick off another great sales month together.
–Kevin
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Join me for this informative update on what’s happening. Chris Lake from Highmark and I will be moderating the session which will include a panel of expert representatives from design, graphics, distribution, and manufacturers within our industry, including Cindi Cody, Jocelyn Wells, Maureen Borzachello, Anita Mitzel, and Greg Beach.
